How We Market Your Home Online

Let's cut through the hype you may be seeing as regards Internet marketing of Chicago real estate. Sure, every brokerage worth its salt has a website, but our website is better than most in presenting our seller listings to showcase them to their greatest potential. And we're really good at all of the SEO (Search Engine Optimization) stuff. That's the stuff we do on our site to get as high in search engine results as possible to get the most in search engine visitor traffic.

However, hyping up this SEO and site traffic is ignoring the reality of the Internet and any website's visibility, unless you're Yahoo or Google. No single real estate website is likely to enjoy more than a single-digit percentage of searches performed by buyers looking for local properties. That's because there are hundreds or thousands of real estate sites, and they're all fighting for searchers, but these searchers are also using a half dozen search engines or other resources to locate real estate in our area.

Why tell you this? We want you to learn about the power of "syndication" and why spends significant resources, time, and effort in syndicating your listing information to a great many real estate websites much larger and more heavily visited than any local real estate websites. We have systems in place to have your listing on dozens of websites, including Yahoo, Trulia, Zillow, and others, and within days of your listing going live.

So, although we're getting great search engine exposure, we're not relying on it to be our only resource to sell your home through online marketing. Each of those sites to which we syndicate your listing will have links back to the original and complete listing on our website. It's there that we shine in marketing your Chicago real estate property once we've attracted visitors from these other sites.

- We take a full and expert suite of professional-quality images of your home. These images will showcase your property and are critical to Internet marketing. Surveys prove beyond a shadow of a doubt that buyers value high-quality images more than any other feature of real estate listings.

- Virtual tours, when appropriate, are created for your property. Some properties are better marketed with still photographs, others with a slide show of stills, and some with a video and voice-over. We'll work with you to produce the best marketing approach for your property.

- Thoroughly and professionally written text descriptions and very thorough information fields to bring every facet of your property to the prospective buyer.

- Once a buyer gets to our site from these many conduits, we don't just let them look and leave. We offer showings and other special information about the market and your property in exchange for their contact information. If we can get into direct contact with them, it's going to increase our chances of selling your property to them. gets a great deal of our listing business from referrals from our satisfied sellers, so don't hesitate to let us get started in helping you today!